Whether you are responsible for media contacts for your
company, or in charge of getting publicity for a community event,
your relationship with the local media is crucial. This
presentation gives a brief description of public relations, tips
on how to create newsworthy events, and practical applications
and skills that will ensure you increase your chances of getting
publicity.
Denise Kolpack has been speaking for 15 years on more than 30 different
professional topics. Full-time, Denise is the Assistant Vice President of
Corporate Communications for Blue Cross Blue Shield of North Dakota based in
Fargo. She previously served as Donor Recruitment Director for United Blood
Services, executive director of the North Dakota Newspaper Association and
North Dakota Water Coalition, and public relations manager for an
advertising agency. She received her Bachelor of Arts from the University of
North Dakota in Grand Forks.