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BUSINESS COURSES
BUSINESS (BADM, BUSN)
BUSINESS ADMINISTRATION (BADM)
BADM 201 Principles of Marketing F&S 3 credits
An introductory course designed to cover the basic marketing concepts. Discussion focuses on market segmentation, consumer behavior and marketing mix strategy of products or services.
BADM 202 Principles of Management F&S 3 credits
The study of management is approached from a system basis. It ensures the student will receive a thorough understanding of the environment, problems and duties that confront the manager. Topics include planning and decision making, organizing, controlling, and leadership.
BADM 210 Advertising I F&S 3 credits
This course covers advertising from a marketing perspective. The focus is on planning and strategy development of an advertising program. Topics covered are campaign planning and development, marketing mix relationships, media options and buying and creative strategy.
BADM 224 Management Information Systems Spring 3 credits
Prerequisite: Principles of Management 202. An introduction to management information systems, microcomputer applications in business, office information systems and systems analysis and design.
BADM 240 Sales F&S 3 credits
An introductory study of salesmanship. All aspects of selling are introduced including the psychology of selling and recommended personality traits for sales people.
BADM 241 Sales Management F&S 3 credits
This course is a study of sales management with contemporary business firms. The course focuses on the development of managerial knowledge and skills including: developing sales strategies, organizing sales activities, developing leadership and supervision, motivation, evaluation techniques and development of sales forecasts. This is intended to be a capstone course for the business management program.
BADM 260 Principles of Retailing F&S 3 credits
Covers retail store operations-the independent retailer, the chain store, the specialty shop, the department store, etc. The operations of buying, selling, selecting personnel, pricing, markup, and markdowns are all covered. Also retail stores promotion, window display, and credit, selection of business location, layout, control and methods of computing various ratios.
BADM 274 Project Management F&S 3 credits
This course is designed to familiarize individuals with how project management differs from general management. Additional topics include project phases/steps, the role of the project manager. A variety of project tools such as, PERT/CPM/Gantt Charts, Precedence Diagram, Scheduling, Scope Control, Cost Control, Change Control and Resource Planning. A review of project management software is also included. People are a vital element of a project therefore selecting the right team members, building the team, gaining commitment, organizational structures, power and politics in project management will be discussed.
BADM 281 Organizational Behavior F&S 3 credits
This course covers principles, concepts and processes involved in interpersonal relationships in an organization. Discussion focuses on individual, group and organizational situations through case studies and role plays.
BADM 282 Human Resource Management F&S 3 credits
The course covers the various processes of personnel management such as recruiting, training, motivating, and counseling. Discussion centers around the tools, techniques, and methods that can be utilized in the management of personnel in any organization.
BADM 299 Special Topics BD 1-3 credits
Variable instructional topics under the broad umbrella of management. Repeatable as long as content varies. Consent of department chairperson. BSC-ENR.
BADM 195-295 Service Learning 1 credit
Service learning may be accomplished by one of three methods: Joining a club that has a public service component, doing volunteer work at a non-profit organization, or taking a course that links public service with its curriculum.
BADM 197 Cooperative Education/Internship F&S SM 1-3 credits each
Work hours are arranged by employer, advisor and student. Progress is checked by oral and written reports from the employer. Periodic student-advisor conferences are required to discuss progress or problems. Students are required to submit an accounting of their experiences to their instructor. All co-op experiences are based on a satisfactory/unsatisfactory basis. Department chair approval is required.
BUSINESS (BUSN)
BUSN 120 Fundamentals of Business F&S 3 credits
Fundamentals of business management from the point of view of the business as a whole including basic management concepts and principles, forms of business organizations, organizations for administration, and major functions of management.
BUSN 170 Entrepreneurship F&S 3 credits
This course is designed to provide training for students who want to plan and organize their own business idea. It will provide information, resources and methods used in the development of a market research study, a feasibility study and a business plan.
BUSN 224 Electronic Commerce (E-Commerce) F&S 3 credits
This course is designed to familiarize individuals with current and emerging electronic commerce technologies using the Internet. Topics include Internet technology for business advantage, managing electronic commerce funds transfer, reinventing the future of business through electronic commerce, business opportunities in electronic commerce, electronic commerce website design, social, political and ethical issues associated with electronic commerce, and business plans for technology ventures. The purpose of this course is to educate a new generation of managers, planners, analysts, and programmers of the realities and potential for electronic commerce.
BUSN 294 Independent Study 1-3 credits
Independent or directed study of special topics in business. Department chairperson approval is required.
BUSN 299 Special Topics in Business Administration BD 1-3 credits
Repeatable up to six semester hours. An examination of special topics in business administration.
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